IoT lighting is advantageous for the shifting retail landscape

The digitization of modern society is influencing the retail landscape. No longer do consumers need to rely on brick-and-mortar stores for all or even most of their shopping needs. This shift has created pain points for retailers trying to retain customers and provide them with a seamless shopping experience. Lighting manufacturers and technology vendors are creating new use cases and solution offerings to address these pain points in the retail market.

A study of 46,000 shoppers found that omni-channel retailing works to increase sales. The study found that 7% of participants were online-only shoppers, 20% were store-only shoppers, and the remaining 73% used multiple channels for their shopping. The omni-channel approach allows consumers to seamlessly switch between reading reviews or searching for specials online to finding out if products are stocked in a store, to then finishing a purchase in-store or using a store’s buy online, pick up in-store feature.

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