Mastercard Moves From Wallet To Car Dashboard With A Little Help From HERE |

Location technology and digital payments are at the heart of how we access services in the physical world
— Angel L. Mendez, HERE COO
Mastercard is expanding its partnership with HERE Technologies with the promise of building on their respective digital payment and mapping technologies to take “friction out of an increasingly mobile world and shape the next generation of connected vehicle services.”

The basic goal of the Mastercard/HERE alliance is one that aligns with automakers and software companies: the future of driving involves making the car the center of on-the-go commerce.

The deal follows a December’s news that General Motors has expanded its Connected Car program by adding 4G LTE to power on-demand purchases and reservations within the dashboard of 2017 and 2018 model cars and trucks.

HERE and Mastercard seek to develop programs and ideas to create global standards and open APIs to pave the way for automotive-based “personalized discovery” tools with secure check-out options and relevant loyalty rewards.

Continue Reading this article originally posted on geomarketing.com

By David Kaplan Jan 9, 2018, 11:54 AM