Mastercard Moves From Wallet To Car Dashboard With A Little Help From HERE |
Mastercard is expanding its partnership with HERE Technologies with the promise of building on their respective digital payment and mapping technologies to take “friction out of an increasingly mobile world and shape the next generation of connected vehicle services.”
The basic goal of the Mastercard/HERE alliance is one that aligns with automakers and software companies: the future of driving involves making the car the center of on-the-go commerce.
The deal follows a December’s news that General Motors has expanded its Connected Car program by adding 4G LTE to power on-demand purchases and reservations within the dashboard of 2017 and 2018 model cars and trucks.
HERE and Mastercard seek to develop programs and ideas to create global standards and open APIs to pave the way for automotive-based “personalized discovery” tools with secure check-out options and relevant loyalty rewards.
Continue Reading this article originally posted on geomarketing.com
By David Kaplan Jan 9, 2018, 11:54 AM
Columbus has been rapidly innovating since its Smart Columbus plan won the U.S. DOT Smart City Challenge in June 2016, and this new pilot adds to a growing list of steps the city is taking to become a leader in transportation technology and research.
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I am convinced that most solutions are already here to address our biggest road safety problems. We only need the internal fortitude, the moral compass, and the strength of conviction to apply the tools at our disposal.
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BOONE COUNTY, KY. – U.S. Department of Transportation (USDOT) Secretary Elaine L. Chao was joined today by Kentucky Secretary of Transportation Greg Thomas, Congressman Thomas Massie, and Boone County Judge Executive Gary Moore to announce $75 million in infrastructure grants, including both Infrastructure for Rebuilding America (INFRA) and Airport Improvement Program (AIP) grants, for the Northern Kentucky region.
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