Mobilizing data for the future of urban transport

Data is transforming the way we move around cities, from family car journeys to the daily commute. Gone are the days when traveling from A to B meant remembering your map and having to ask for directions at regular intervals.

The tide is turning and the transport industry is increasingly savvy to the crucial need for accurate data. For the public to truly trust MaaS, they first need to feel confidence in public transport, and in their ability to choose the optimal mode and route at any given time from the information available to them.

We’re already seeing the economic benefits of open data initiatives — agencies and operators are extending their reach, app developers are building products tailored to market demand and innovation is being driven, improving the industry as a whole. Let’s continue mobilizing data to keep people moving — so we’re not left asking for directions after the bus pulls away.

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